Just thinking out loud...

People don't want to know about current events, they just want to
know about popular events.

Welcome to GeekTown...

When the local 7-11 is advertising its daily specials on 12 packs of
Jolt cola and flash drives, you know you are in a dense geek population

Now how does that exactly work...

Exactly how is laundry detergent kosher -- and better yet how can deterget become trafe? I'm just going to put this under the same category as "If cow is meat, and chicken is meat, why isn't fish meat?"